If ever a movement was wrongly named then frankly
it’s ‘Tesco Law’, the shorthand for the ongoing deregulation of legal services.
Tesco has famously shown zero interest in the law, whereas their high
street rivals the Co-Op have built a legal division from
scratch to almost 450 employees in six years.
Last week Co-operative Legal Services became
the first consumer brand officially to be licensed by the Solicitors Regulation
Authority. The retailer, together with two high street firms (John Welch and
Stammers and Lawbridge Solicitors Ltd), became the first SRA-licensed alternative
business structures (ABSs) under the Legal Services Act 2007.
I spoke to Eddie Ryan, managing director of
the Co-Operative Legal Services, last week and asked if he expected
commentators to adopt a name change. ‘If they continue to call it “Tesco Law”, I’ll be bemused,’ said Ryan. ‘“Co-Op law” should have been adopted some six years ago as soon as we established Co-Operative legal services.’
This is the third in a series of blogs to explore
‘access to justice’ in the context of ABSs and the savage cuts of the Legal
Aid, Punishment and Sentencing of Offenders Bill. The Co-op sits at
that intersection where liberalization of the legal services market meets the
massive retrenchment of the legal aid scheme.
In my first blog, I reported that at the
end of last year the Co-Op launched a family law service spearheaded by lawyers
from leading London legal aid firm TV Edwards. Jenny Beck, co-chair of the Legal Aid Practitioners Group and former
managing partner of TV Edwards, denied her decision was motivated by money. ‘If you were a
legal aid lawyer 10 years ago you would have been helping infinitely more
people than now,’ she said.
Quite. In fact, the Co-op has long noted
the cultural fit between its co-operative values and that of publicly funded
law. Four years ago I interviewed Eddie Ryan for the Legal Action Group’s Legal Action journal in an article
looking at whether new market entrants under the ABS regime would have any
interest in legal aid work. It has to be said that the weren’t prospective ABSs queuing
up to discuss their plans to promote access to justice to those people who are
traditionally excluded from legal services. But Ryan spoke then about the Co-op
‘wrapping our arms about people who need our help’. ‘Legal services are a
distress purchase or a purchase of necessity,’ he said. ‘We are there when
people need us or in times of distress.’
The rhetoric sounds great; but what – if
anything – can the Co-op offer to clients that is not being offered already? Hopefully, we shall soon see. A key part of
the Co-op’s move into legal services will be a low-price, fixed fee tariff for family work. The Legal aid Bill will scrap legal aid for nearly all family
cases. That leaves an enormous justice gap.
Earlier this month Sir Nicholas Wall,
president of the family division, predicted ‘a substantial increase’ in the
numbers of litigants-in-person ending up in the family courts as a result of
the government’s proposals. Sir Nicholas drew a distinction between ‘big money’
cases and routine cases. ‘What worries me are the smaller cases where there is
no representation, where, for example.... there is a serious imbalance between
an impoverished wife and a better off husband,’ he told the family lawyers’
group Resolution annual conference. ‘The difficulty is compounded if neither
side receives sensible advice.’
On the government’s own figures there were
53,800 cases last year where people received representation before the courts
under the legal aid scheme – plus a further 211,000 family cases where people
received initial advice and assistance.
‘Legal aid has provided a really important
safety net for people over the last 50 years and that safety net is being
pulled away,’ Christina Blacklaws, who chairs the Law Society’s legal affairs
and policy board, told me. Parties will only be eligible for legal aid if there
is evidence of domestic violence. ‘What does that say about our legal aid
scheme?’ said Blacklaws. ‘Hopefully we will help to bridge the gap.’
We can expect the Co-operative Legal
Services to be heavily promoting low-price, fixed fee tariff for divorce work.
For all the hype about the marketing clout of solicitor networks such as
QualitySolicitors.com, it shouldn’t be overlooked that every week 15 million
shoppers walk down the aisles of some 3,000 stores.
Fixed fees in divorce work is a genuinely compelling
offer and gives vulnerable clients price certainty at a time of their lives
when they need it most. As Blacklaws told me she couldn’t actually afford her
own services as a lawyer. ‘No one likes hourly rates,’ she said. ‘We are going
to be doing away with that so we can have good value, quality, fixed-price
services and people know exactly what they are going to get.’
Great post. The dangers to traditional law firms are not on the pricing model, they are :-
ReplyDelete1. Co-op and others are much better at marketing and cross-selling.
2. they understand that service is as important as advice
3. they use technology much better
In short they understand clients much better. this is the real danger, and it really is an "adapt or die" issue in our view.